OBJECTIVE.
We believe a workplace should be more than just a space — it should tell your brand’s story. That’s exactly what we achieved in the recent rebrand of the UNTYPICAL GROUP’s offices. The goal was to create a modern, confident and welcoming environment that truly reflected their new identity. They asked us to bring the branding to life through thoughtful, practical and visually engaging interior updates.
They wanted their space to feel brighter, more cohesive and more reflective of their evolving brand. Our task was to create stronger visual impact throughout the interior, improve how visitors move through the building, and introduce features that make the environment more enjoyable and functional for staff.
This brief applied across all three of their head offices (Solihull, Bedford and Exeter) ensuring consistency throughout the organisation.
OUR APPROACH.
We developed a plan that combined bold graphic elements with practical enhancements. Window frosting was added to provide privacy while still letting in plenty of natural light. Vinyl wall drops introduced colour and personality in key areas.
We refreshed the wall graphics to reflect the new tone of the brand, and we implemented clearer interior wayfinding to help visitors navigate the space more easily. To support everyday use, we also produced personalised notice boards incorporating the new branding.
This approach was adapted and rolled out across the Solihull, Bedford and Exeter offices, ensuring each space felt unified while still responding to its own layout and requirements.
EXECUTION.
Every element was installed with care to ensure a polished and cohesive finish. The window frosting delivered a subtle, branded touch without making the space feel closed off. The vinyl wall drops created standout focal points that helped pull the whole interior together.
Updated wall graphics reinforced the new identity throughout each office, while improved wayfinding made all three locations easier and more intuitive to navigate. The custom notice boards added a practical, branded detail that Untypical Group could use day to day.
OUTCOME.
Across their Solihull, Bedford and Exeter head offices, Untypical Group now has interiors that truly embody their brand. The updated spaces are brighter, more confident and far more cohesive, offering a seamless experience from the moment you step inside. Clearer navigation, refreshed graphics and thoughtful functional touches have created workplaces that both staff and visitors can connect with. The transformation has delivered a consistent, future-ready brand environment across all three sites.
Share this post: